About Israel Mark - Founder

A quick run-through of my journey so far:

I'm Israel Mark, most people call me Markos. I grew up in Trinidad and Tobago.

Falling in love with design at 15

At 15, I won a national design competition. My entry became the official brand identity for the Biomedical Engineering Unit at the University of Trinidad and Tobago. The prize was cash and a new phone, but what stuck with me was that you can create real value digitally, from anywhere. That was it for me. I fell in love with design.

Building a creative agency at 18

By 18, I started a creative media agency. I did work for Nike, Red Bull, Gfuel, and creators like KSI, PewDiePie, and Ninja. I managed a fully remote global team, learned to sell, close deals, and run a profitable business. Working closely with influencers also showed me that online influence is a valuable currency. So I decided to build my own.

Giving away money on camera at 21

At 21, I sold my agency and pivoted to making content online. I would go out pretending to be homeless or in need, and whoever stopped to help me, I would surprise them with cash. At my peak, I was giving away multiple six figures. To this day, nobody in the Caribbean has done anything like it. The videos spread everywhere, and I became known as the guy who gives away money and blesses people. My name carried real trust.

When scammers stole my name

Scammers noticed that too.

By 2024, they were reusing my videos to run fake giveaways and investment schemes in the Caribbean. Because people already believed I gave freely, the scams worked. Thousands of dollars were lost. People came to me angry and hurt, convinced I was behind it. Some even tried to sue me. It was chaotic.

Why I'm building Careful

After scammers ruined my life (and reputation), I created a solution that helps anyone avoid scams and make better decisions. Visit www.careful.help to check it out, it's available 24/7.

Building Humans Marketing

I've also entered the agency space for a second time. I'm creating alternative marketing strategies that turn human action into undeniable brand awareness. Executing viral campaigns designed to hijack attention, dominate social feeds, and secure mainstream media coverage. I've also built a predictive intelligence platform that lets us simulate every outcome before launching a single campaign.

You can visit www.humans.ad to see what we've done so far.